05/29/26
Fresh Connect’s four new specialized cards now allow shoppers to purchase from a wider selection of grocery items that better meet specific health and wellness needs.
Payment company Fresh Connect announced the launch of four specialized grocery cards that pair with a new app to support food-as-medicine purchases.
Fresh Connect cardholders can now purchase from a wider selection of healthy grocery items, with each of the four cards having a distinct approved product list defined by nutrition criteria.
This effort comes as shoppers look to prioritize health and wellness amid SNAP restrictions and food accessibility challenges…
Read the full article at Grocery Dive
