10/17/24 –
CHICAGO — The evolution in perception of food as medicine, guilt-free indulgence and diversified ingredient sourcing mark some of the major trends of 2025, according to Mintel’s global food and drink trends report.
The report’s No. 1 trend, “fundamentally nutritious,” sees consumer attention turning further toward food ingredients and health benefits. Mintel found that consumers already are seeking functional benefits and are concerned about ultra-processed foods, and GLP-1 medications will increase the importance of nutrient-dense foods and easy-to-understand claims surrounding key macronutrients such as protein, fat and carbohydrates…
